Something was brewing in Australia and it was more than the beer. Drinkworks, a subsidiary of Heineken wanted to get to the bottom of the barrel before their competitors could catch on.
So we travelled from the bottom to the top of Australia, in search of the best small bars to ask their owners what the future of the beer scene means and why everyone has started using this new term ‘craft beer’.
The documentary was used as a research document for DB Breweries to understand the shifting nature of the small bar scene and the boom of craft beer. It played at conferences and in meetings…until a year later, and we needed to make another just to keep up with the market.