The Sydney Thunder are an Australian professional cricket team, competing in Australia’s domestic Twenty20 cricket competition, the Big Bash League.
We were asked to create a suite of content that will celebrate the teams amazing fan squad, it’s members bars, cheer team and travelling education bus.
Throughout the season we developed content for social media which would provide a platform for commentary and engage the die hard fans.
We travelled with the bus to schools in the area to rally support and push the brand.
We hung about with the punters getting their view of the action from the exclusive members bar, including post game player interviews and jersey signings.
The following year the Thunder went on to win the premiership. Though we cannot take too much credit for that.