Brand Research Video

The Future of Beer

It doesn’t seem that long ago that you could only find one type of beer on tap at your local.

The rise of the small bar

Something was brewing in Australia and it was more than the beer. Drinkworks, a subsidiary of Heineken wanted to get to the bottom of the barrel before their competitors could catch on.

So we travelled from the bottom to the top of Australia, in search of the best small bars to ask their owners what the future of the beer scene means and why everyone has started  using this new term ‘craft beer’.

The documentary was used as a research document for DB Breweries to understand the shifting nature of the small bar scene and the boom of craft beer. It played at conferences and in meetings…until a year later, and we needed to make another just to keep up with the market.