The Sydney Thunder are an Australian professional cricket team, competing in Australia’s domestic Twenty20 cricket competition, the Big Bash League.
We were asked to create a suite of content that will celebrate the teams amazing fan squad, it’s members bars, cheer team and travelling education bus.
Throughout the season we developed content for social media which would provide a platform for commentary and engage the die hard fans.
CRICKET AT ITS BEST
Team Supporter Video Content
We traveled with the bus to schools in the area to rally support and push the brand.
We interviewed the cheer team and shared what it is like to make the smiles.
We hung about with the punters getting their view of the action from the exclusive members bar, including post game player interviews and jersey signings.